This role sees
- Channel-to-revenue paths
- Retention by acquisition source
- Matches under review
- Data quality trends
Chapter 03
One customer history, three operating views
Each unit reads the same history from its own angle, and every number can be walked back to its source.
The unit lead sees how their side of the business contributes to the joined customer picture.
This role can do
- Drill from a number to its source records
- Request a new attribution dimension
- Approve a matching rule change
- Share a customer view with the other unit
Decision this view supports
Which channels are worth more spend, and which only look good because we are not seeing the full customer?