This role sees
- True customer acquisition cost by channel
- Revenue matched to product usage
- Customer lifetime by cohort
- Exceptions and review queue
Chapter 03
One customer history, three operating views
Each unit reads the same history from its own angle, and every number can be walked back to its source.
Leadership sees honest channel performance and customer lifetime without waiting for a quarterly data project.
This role can do
- Compare channel ROI
- Set spend allocation
- Define match-confidence thresholds
- Request a new leadership view
Decision this view supports
Which channels produce customers who stay, and what should we stop spending on?